# TrustWatch Local — Full Reference

> Trust monitoring for local businesses: website security, domain health, email
> safety (SPF/DKIM/DMARC), and AI/chat search visibility — monitored and explained
> in plain English. This is a public-facing trust and configuration review, not a
> penetration test, a security guarantee, or a compliance certification.

TrustWatch Local helps local, trust-dependent service businesses find and fix the
technical signals that decide whether customers, Google, and AI assistants recommend
them. The business is service-first: manual audits and fixes now, with automation and
recurring monitoring added as demand is proven.

## Who it's for

Local service businesses where reputation and inbound leads matter — dental practices
and dental labs, med spas and cosmetic clinics, law firms, accountants and financial
advisors, home-service companies (HVAC, plumbing, electrical), auto shops, specialty
medical providers — and the web/marketing agencies that manage their sites.

The buyer wants peace of mind and plain-English clarity, not "cybersecurity tooling"
and not another dashboard to learn.

## The problems it addresses

- Anyone can spoof the business's email (missing/weak SPF, DKIM, DMARC).
- Legitimate email lands in spam (deliverability/DNS misconfiguration).
- The website is quietly broken or insecure (expiring SSL, no HTTPS, broken forms,
  missing security headers).
- The domain is at risk (expiration, DNS changes, blacklisting, WordPress/plugin
  exposure).
- AI assistants recommend competitors instead of the business, or describe it
  inaccurately.
- Public trust signals (Google Business Profile, reviews, NAP consistency, schema)
  are stale or inconsistent.

## What gets checked

- Domain & DNS: expiration, registrar, nameservers, MX, DNS baseline.
- Email trust: SPF, DKIM (when discoverable), DMARC presence and policy strength
  (none/quarantine/reject), spoofing risk, MTA-STS and BIMI signals, blacklist status.
- Website trust: reachability, HTTPS enforcement, SSL expiry, redirect chain, HTTP
  status, security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options,
  Referrer-Policy), contact-form checks, broken links.
- WordPress risk (when applicable): version exposure, admin/login/XML-RPC exposure,
  security-plugin presence.
- Reputation/trust signals: Google Business Profile, NAP consistency, reviews,
  about/team/credential pages, LocalBusiness/Organization schema.
- AI/chat visibility: whether ChatGPT, Perplexity, Gemini, and similar answer engines
  mention and accurately describe the business for buyer-intent prompts, which
  competitors appear, which sources are cited, and what trust signals are missing.

## Offer ladder

- Free Business Trust Snapshot: quick trust score (0–100) and the most obvious risks.
- Trust Audit — $299, originally $499 (one-time): full plain-English risk report,
  AI/chat visibility section, and a 30-day fix plan.
- Trust Fix Sprint — $999, originally $1,499 (one-time): done-for-you remediation of
  prioritized trust and security gaps, tightly scoped.
- Protect Plan — $149/mo, originally $299/mo: monthly monitoring, alerts, and light
  managed fixes.
- Higher tiers: Concierge ($299/mo) adds managed fixes plus AI/chat visibility checks;
  Agency ($499+/mo) provides white-label trust reports for multiple clients.
- Chat Search Optimization add-on ($199–$999/mo): ongoing AI-answer visibility tracking
  and trust-signal improvement.

## Important disclaimers

- No AI or search placement guarantees. AI answer engines change frequently; TrustWatch
  tracks how a business appears and improves the public trust signals those systems
  rely on.
- Reports are public-facing trust and configuration reviews, not penetration tests or
  compliance certifications.

## Pages

- Home: https://trustwatchlocal.com/
- Free Domain Health Report: https://trustwatchlocal.com/domain-health-report
- Free Chat Search Audit: https://trustwatchlocal.com/chat-search-audit
- Privacy & terms: https://trustwatchlocal.com/privacy

## Contact

- General: hello@trustwatchlocal.com
- Reports: reports@trustwatchlocal.com
- Audit workflow: audit@trustwatchlocal.com